What your 'About' page is really about. - bigleafcreative.co.uk

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What your ‘About’ page is really about.

So, you’ve finished writing the content for all the other sections of your website, but you’re pondering how much of yourself you should be putting out there on the About page. After all, your web visitors are not interested in your life story.

Here’s the thing though.. your about page isn’t actually about you. It’s about your ideal client.

Yes, it’s nice to know a little personal background, but your web visitors are only interested in one thing – how your business can solve their current pain points.

Take a step back and think about what you want to achieve from you website and define the goal of your website. For me, it’s to help women in business create a beautiful and responsive website that converts visitors into clients.

So what should I include on my ‘About’ page?

  • Start with an attention grabbing headline that solves the client’s problem and prompts them to continue scrolling to find out more.
  • Introduce yourself and what you do. Add in a few supporting credentials such as time in business and achievements. Talk about something your ideal client will resonate with; strengthening the common bond between you, and a reason why you’d be a good fit for working together.
  • Talk a little more about their struggles and how you can solve their problems. This is where you can speak directly to their heart and identify why you are the person for the job.
  • Add in a couple of testimonials to give you and your business credibility from previous your clients.
  • Use a few well placed images of yourself – I invested in a branding photoshoot to keep everything consistent and on brand. You can read about my experience here.
  • Call to action – make it easy for people to click their way to booking you!

And that’s it! If you are a small business and thinking about getting a website, but not sure if you really need one, then you can read my recent blog post here.

If you’d like to work with me and turn your website vision into reality then you can book in for a free 20 minute discovery call below to get started!

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