2020 - New Year, New business goals. - bigleafcreative.co.uk

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2020 – New Year, New business goals.

Hello you.. A fresh new year awaits with enviable possibilities!

New Year to me is like starting the first page of a new writing book or journal – you really make an effort to use your best hand writing, keep everything neat and tidy and try your hardest not to make any mistakes. Which is why I find making resolutions a little pointless, as, like your handwriting, a couple of pages in you tend go back to your norm with a scribble here, and a cross out there.

This year is a little different though. I’m not going to lie, 2019 was a bit meh. Business wise, I felt totally jaded by the hustle required as a social media consultant. I got totally fed up with the “Let’s meet for coffee and you can tell me about what you do.” Or in reality, “Let’s meet up and you can tell me everything you have learned from the ££££ spent on courses for the price of this drink.” Yup, being a social media consultant sucks when people expect your knowledge for free, and are not willing to pay your worth for the services you offer.

It became apparent that what I really enjoyed doing for the most part was the creative side of my business. I loved nothing more than developing content that enhanced a business’ brand values, and got a kick out of clients who loved my creativity.

Nothing brings your own life into perspective more than the passing of someone your own age. After losing a family member last year it really hit home that we’ve only got a limited time on this planet and I’m determined to make the most of every minute. I decided to pivot my business into the areas that give me the most fulfilment and I now specialise in branding, content creation and website building.

Business Goals

So what for lies ahead for 2020?

Instead of New Year resolutions, I have decided to use the word GROW as my word for the year. According to The Petite Planner, There’s something magical and empowering about claiming a mantra and honing in on personal development. I guess as I’m at the start of this new venture, GROW seemed reflective of how I’ll be spending the year. With that in mind, I’ve set myself a few goals to help with my personal and professional development:

  • Create a seamless client on-boarding system that gives clear structure and time frames to both myself and my client.
  • Get networking! I want to find some local and online groups with likeminded professionals who would benefit from my services.
  • Deepen my knowledge and skillset further by continuing to learn and keeping up to date with the latest industry developments.
  • Book another personal branding shoot to reflect my new direction. You can read my post on the importance of investing in a personal brand photo shoot here.
  • Develop work/life boundaries – this is something I’ve been really bad at; even replying to a clients email after midnight – no more!
  • Remember the importance of self-care and don’t feel guilty about it!
  • Don’t be a slave to social media – create intentional and meaningful content instead of churning out posts for the sake of posting!

I’ll check back on these periodically to keep myself accountable. What are your plans for the New Year? Have you chosen a word to represent 2020? What areas would you like to develop your business and take it forward – I’d love to know!

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